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Now Viewing: J&B Scotch (Justerini & Brooks)
In 1749, Giacomo Justerini, from Bologna, fell in love with an opera singer and followed her to London, bringing with him number of recipes for liqueurs created by his uncle, who was a distiller. He found an English partner, George Johnson, and together they set up as a wine merchants. In 1760, Justerini returned to his native land, and the same year, King George III honoured the firm with the first of its eight Royal Warrants. The firm became Justerini & Brooks, and its headquarters were established in Regents Park. Seeing the potential of blended whisky, J & B was one of the first London spirits merchants to buy up stocks of mature malt whisky and create its own blend. When Prohibition came to an end in 1933, their activities began to pay dividends in and around New York City. J&B is the No 1 Scotch whisky in Europe and the No 2 in the world.
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