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Now Viewing: Dos Equis
What is the meaning behind the XX on the label? Dos Equis was originally called Siglo XX to commemorate the approaching 20th century. The XX’s are Roman numerals, representing the number twenty. Dos Equis is Spanish for “two XX’s.” In 1884, a German brewer named Wilhelm Hasse emigrated from his homeland and established the Moctezuma brewery in Veracruz, Mexico. In 1897, Hasse blended his brewing heritage with the spirit of Mexican tradition to create Dos Equis. Dos Equis (pronounced Dohs-Eh-Keys) translates in English as “two-x’s”. The beer was originally named “Siglio XX” - 20th century - to signify the approaching millennium. Dos Equis carries the distinctive “XX”, symbolizing a celebration of the last century, its revolutionary vision and honoring the new millennium. Dos Equis Amber made its U.S. debut in 1973 and continues to thrive with two successful flavors: Dos Equis Special Lager, a golden, aromatic European-style pilsner; and Dos Equis Amber, a smooth, full-bodied Vienna-style amber lager.
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