Better known as the "cream of beer", Negra Modelo® was first sold in Mexico as a draft beer in 1926. This Super Premium beer, which is distributed throughout Mexico, is the country's biggest-selling dark beer. It is also one of Grupo Modelo's® five export brands. Negra Modelo® an internationally popular — Munich-style — beer - was first exported to the USA at the beginning of the 1980s and has now found great success in Europe, Australia, and Central and South America. In 2002, Negra Modelo® received the "Hot Brand" award in the imported beer category from the US magazine ‘Impact’.