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Now Viewing: Malibu Coconut Rum
It was first made in 1895. The alcohol content by volume is 24.0% (48 proof). Advertising campaigns label it 'The Seriously Easy Going Rum' and usually features people from the Caribbean taking life easy. The first variation of the rum was Malibu Lime which was only sold in Barbados and night clubs in France. Despite being a bit success in Barbados it did not take off in France and was discontinued in July 2003. Currently on the market there are variations on the original flavour, such as Malibu Mango Rum, Malibu Passion fruit Rum and Malibu Pineapple Rum. Malibu and its variations can be drank on the rocks, or more commonly, with a fruit-based mixer.
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