This is purity at its best. There is a reason that this premium vodka is the most requested in the United States. It simply rocks. Vodka is one of those great inventions that can be used with any type of drink. You can drink it in milk or fruit drinks, straight up, or with rocks. If you are going to mix vodka with anything else, do yourself a favor and order the other stuff. Grey Goose gets its ultra crisp taste from it distillation process.