This distinctive blend of piquant spices gives your meat poultry, fish and vegetables a bold flavor with and irresistible kick. Lightly brush meat, poultry or fish with oil, then coat with the rub before cooking. But don't stop there. It can also be sprinkled over salads, egg dishes, dips and fruit. Yes, fruit. It's undeniably good. Once you've set out on this full-flavored adventure you'll see there's no end to it.