"The spirit of RUBY RED is contemporary and sophisticated and we're thrilled to have its debut at an event that celebrates style," said Matt Aeppli, Vice President of Marketing, The Absolut Spirits Company, Inc. "We're confident that tastemakers everywhere will enjoy and embrace RUBY RED, making it the 'must have' spirit for spring and summer cocktails." ABSOLUT RUBY RED has a distinctly complex, floral aroma with clear notes of natural grapefruit. The zesty and refreshing flavor stems from the Grapefruit peel; the long aftertaste has a slightly dry and fruity finish. The smooth frosting of the bottle is graced with shades of RUBY RED inspired by fresh grapefruits wedges, emphasizing its sophisticated and fresh flavor. The shape of the RUBY RED bottle, like all other ABSOLUT bottles, was designed with a natural simplicity in mind that showcases the clarity and perfection of the product. ABSOLUT RUBY RED will add a unique twist to any classic cocktail and will give classic grapefruit drinks like Sea Breeze and Greyhound a full-bodied flair. Premium grapefruit flavored vodka imported from Sweden. A blend of natural grapefruit flavors and vodka distilled from grain grown in southern Sweden. Fruity flavors of grapefruit peel and natural grapefruit. Crisp and refreshing. Mix with your favorite soda or fruit juice.
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